Business

9 min

Pricing game art as a freelancer in 2026

Day rates, per-asset pricing and retainers: what I charge, why, and what I'd tell myself five years ago.

Pricing is the question I get asked most, so here are real numbers.

Per asset vs day rate

I quote per asset for sprites and tiles, and a day rate for anything exploratory. Key art is a flat fee with two rounds of changes.

Retainers

Two of my clients pay a monthly retainer for a set number of days. It's the steadiest income I have.

05 · KEEP READING

More from the journal.

06 · WORKING ON SOMETHING?

Let’s make it look lived in.

Pull up a log. Tell me about the world you want to build.
© 2026 TAMSIN ROOKEVERY PIXEL ON THIS SITE IS DRAWN IN CODE. MADE IN HALIFAX, NOVA SCOTIA.KINGDOM CLOCK 18:42

Create a free website with Framer, the website builder loved by startups, designers and agencies.